A lot of folks complain that during breeding events they get nothing but epics and fail to get the monster they were after. I understand some people are lazy and complain about everything, however I also think that the dedicated people that put a tremendous about of effort and gems into trying deserve a reward that is proportional to their effort.
I am certain that the entire community would very much appreciate a minor adjustment with regard to breeding events. Upon a failed attempt to breed the target monster, you grant the player 5 or 10 cells of that monster. This way, the people that try a little only get a little. The people that try a lot/spend gems have a good chance to get the monster if they try the breeding enough to accumulate enough cells through failures.
The money will still come in for SP, from gems spent as well as clogged hatchery leading to more gems spent. Dedicated players will be very happy, and lazy players won't have much to complain about.
PS: Pretty please if you could do this for tomorrow's Eisul event, that would make me sing and dance with joy.