I became the lead of my alliance by default I think. I never was crazy about my Alliance name and I wanted to change it. It would be great if New Leads could change the name of their Alliance.

Yeah I have the same issue. Mine is "Lily M." I think it was some little kid's alliance because this girl called blabbing she was 12. I really didn't care about the game much but then suddenly I noticed I was the lead and started to like playing.