I was lucky to be a beta tester, too! And I'm thrilled to be able to explore this new feature.
I'm from Germany and my premium pass costs 8,99€. I think it's a very decent price considering the rewards that we can get.
If you have any questions about the Divine Pass, many of them are answered on the website that came with the beta tester announcement: Divine Dragon Pass FAQ
By the way, there's a language selection menu on the bottom of the page. My link should lead you to the English version of the page, but if you encounter a language like Portugese as I did when I followed the link, just look for this menu.
I didn't buy the premium pass yet, but I'm sure I will! I didn't want to put me under too much pressure by buying it on the spot because that means that you need to do most of the daily and weekly tasks to get the maximum profit from premium, and I'm very much into maximizing potential outcomes.
And yes, I think the main purpose of the pass is to bind players more closely to the game, as it requires daily actions.
That said, you can skip some tasks too. I did a quick calculation: I got 30 points from the three daily tasks and will get 380 points if I do all the weekly tasks. The season lasts 35 days, i.e. 5 weeks. If the amount of points that you can get from tasks are the same each day / week we should be able to get a maximum of 2,950 points (30 x 35=1,050, 5 x 380=1,900 => 1,050 +1,900=2,950). But we only need 1,890 points in total so that leaves 1,060 points which can be skipped, i.e. an average of 210 points per week.
I love it that some tasks require feeding or upgrading your dragons or winning Arena fights. I'm a fighter and I'm very happy to get something different from yet another breed/hatch task. If I skip weekly tasks, these will be the breeding tasks for sure!
After a few hours with the new feature I completed the three daily tasks and 4 of the 8 weekly tasks and earned 120 points. My free rewards were a Pure Metal dragon from the Epic egg chest and a small food chest with 138k food.
Oh, and I like the Positive dragon that we can get from the pass. It's a cat 9 dragon with a trained combat power of 7,500, 7 "real" strengths and one weakness, which means he's a very decent fighter.
Ready player one?
...oh, and I'm female. And a fighter, not a collector! 😂