Well, maybe not "fix", but more of a band-aid.
For the crowd who's competitive-but-not-rich, many/most of us experience a whole lot of bad matches (elites do too, but only in one direction and they don't all mind so much). Matches with teams that are nowhere near our ranks & runes, in either direction, suck. We've had excellent threads with tremendous suggestions on how to fix the problem, but SP apparently sees it as something not worth their time.
Well, here's a pretty simple idea. The currently flawed formula includes things like war coins won in the past X days (supposedly). How about you add something like "total money spent"? Because for crying out loud, with nemeses and now relics, regular Joes can not compete with those with deep pockets in any way, shape, or form. The playing field is so insanely skewed. I'm not saying spenders should only fight spenders, just that it should be added to the equation.
The game is getting more and more unbalanced and broken as new pay features are added. Please give those of us on a budget a fighting chance. I know you love your whales, but without the moderate to low spenders - or heck, even the F2P crowd - they won't have anyone to whom they can feel superior and will move on to greener pastures. Throw us regular Joes a bone!!!